Course Details
Country:
Australia
Institution:
University of Technology Sydney
Course Title:
Event Promotion and Sponsorship
Course Number:
21650
Course Description:
This subject examines the promotion and sponsorship of events and the relevant ethical and legal considerations. It introduces students to theories, concepts and skills required to promote events successfully. It also focuses on sponsorship as a promotional tool by covering sponsor fit; managing relationships; sponsorship evaluation process; etc. The subject integrates a range of case studies from small-scale events to mega-events to demonstrate how theory can be applied in practice.
Language:
English
Approved Equivalent:
TOUR 480
Attachment Files:
