Course Details
Country:
Netherlands
Institution:
Free University of Amsterdam
Course Title:
Marketing and Persuasive Communication
Course Number:
S_MPC
Course Description:
Upon completion of this course, students are able to:
• reproduce and interpret the key theories of persuasive and marketing communication, such as theories about attitude formation, message processing, group influence, social influence, implicit behaviour,
branding, positioning, and advertising;
• recognise persuasive elements in real-world (marketing) messages, and to identify these elements in theoretical terms;
• explain how methods and design of experimental research are applied in order to to study effects of persuasive communication.
Language:
English
Approved Equivalent:
COMM 230
Attachment Files:
Studyguide-3.pdf
