Course Details
Country:
Spain
Institution:
Universidad Carlos III de Madrid
Course Title:
Digital marketing and social networks for tourism products
Course Number:
17611
Course Description:
Introduction to digital marketing. Integrated strategic of offline and online strategies, and global operational planning.
Market research in online context, measurement and analytics
Consumer behavior in online context
SEO (Search Engine Optimization).
Communication in social networks, Content Marketing
SEM (Search Engine Marketing)
Other techniques: Display advertising, affiliate marketing, email, remarketing.
E-commerce.
Marketing plan and the digital context.
Language:
Spanish
Approved Equivalent:
MKTG 315
Attachment Files:
CertificadoConvalidacion_9.pdf
