Course Details
Country:
France
Institution:
Université Paris I Dauphine
Course Title:
Company Culture
Course Number:
0IELSX10
Course Description:
This course was designed for students destined for a career in international management and seeking to gain a personal understanding of the logics behind the cultural aspects of business practices. The teaching aims to broaden students’ perspectives, and enhance their ability to harness abstract cultural concepts and apply them to practical business contexts. This will deepen their understanding of the cultural dimension of business organizations in the light of related managerial considerations. Theoretical analysis and practical applications will prepare students to marketing management issues and organizational development choices. From the structuring of corporate identity to the design of brand image, students will learn about the cultural components of business activities. Teaching is done through thematic lectures, focused class discussions and simulated case study debates. Students will gain practical insight into what constitutes culture and will correlate this with the relevant managerial imperatives of business development. They will work on defining
Language:
English
Approved Equivalent:
BUS ----
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