Course Details
Country:
Japan
Institution:
Waseda University
Course Title:
Marketing Management 1
Course Number:
1600004AC8
Course Description:
To deliver superior values to customers, it is significantly important to understand precisely what customers need and respond to the needs appropriately to have better position than competitors. This course is mainly designed to explore the basic concepts and frameworks of marketing management.
With an introduction of new information technologies, companies are able to have powerful tools of communication and interaction with customers. This course also introduces basic ideas about how companies can build a favorable relationship with customers and maintain it.
NOTE: The class will be offered in traditional classroom (face-to-face) learning.
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
