Course Details
Country:
Greece
Institution:
American College of Thessaloniki
Course Title:
Marketing Research
Course Number:
Marketing 320
Course Description:
The major objective of this course is to introduce students to the useful and multi-purpose theory and practice of marketing research. Application of this theory to product, price, place and promotion strategies, as well as to every practical marketing issue confronting a business organization, is one of the main course goals. Topics that are discussed in detail include the role and the environment of marketing research, planning a research project, secondary sources of information, qualitative interviewing methods, survey-interviewing methods, the basics of sampling, major sampling techniques, questionnaire construction, data-processing, analysis and tabulation, and reporting research findings. All topics are dealt
with through examples in the context of real business situations. (3 credits)
Language:
English
Approved Equivalent:
INTS 399
Attachment Files:
Mkt320-Marketing Research-Gantina.pdf
