Course Details
Country:
Spain
Institution:
Universidad Carlos III de Madrid
Course Title:
Markets Research
Course Number:
13185
Course Description:
Learning objectives:
- To become skilled at basic concepts and methodologies needed to perform a marketing research study (problem proposition, sampling, collecting and analysing data, reporting findings);
- To comprehend firms' problems in order to design proper marketing research studies;
- To apply marketing research processes to real market situations, which are relevant to the firm;
- To analyze outcomes of marketing research studies in order to suggest the most appropriate strategic orientation and operational actions.
Language:
English
Approved Equivalent:
MKTG 351
Attachment Files:
