Course Details
Country:
Japan
Institution:
Waseda University
Course Title:
Principles of Advertising
Course Number:
MDAX25ZL
Course Description:
This course is designed to provide students with a comprehensive introduction to the entire integrated marketing communication process. The course will cover a variety of elements in integrated marketing communication and other marketing components. Students will learn how advertising relates to marketing and the specifics of research, setting objectives, strategy, positioning, creative, media, promotions, public relations, and campaigns. Upon completing the course, students will have a better general understanding of the development of the advertising industry, how it works today, and debates about its roles in society.
Language:
English
Approved Equivalent:
MKTG 313
Attachment Files:
