Course Details
Country:
Multiple
Institution:
External - Semester at Sea
Course Title:
Tourism Promotion
Course Number:
NRRT 372
Course Description:
The tourism industry is unlike any other because, instead of a product, you are selling a place and all the things it has to offer. You are competing with the entire world every time you promote tourism in each destination, and this high level of competition demands a creative and unique approach. This course will provide students with an understanding of marketing processes and promotional concepts and techniques related to the global tourism industry. Basic concepts and skills in tourism promotion will be examined through problems and characteristics specific to the industry in the SAS countries visited. Promotional techniques available to destinations and tourism enterprises will be explored using various SAS country case studies.
Language:
English
Approved Equivalent:
TOUR 412
Attachment Files:
Raadik-Cottrell_NRRT-372_Tourism-Promotion-syllabus.pdf
