Course Details

Country: Korea, South
Institution: Yonsei University
Course Title: Entrepreneurship in East Asia
Course Number: IEE3370
Course Description: This course aims at providing strategic framework and practical knowledge that can be applied to the future entrepreneurs who explore new business opportunities through creating a venture or acquiring a job position at existing firms. Besides lectures, relevant articles and cases will be introduced for interactive discussions. In many of the classes we will share the ideas, multiple viewpoints and diverse perspectives, which should be defended through rigorous reasoning. By the end of the course, students should be able to have a clear understanding of how to develop raw ideas to product, service or business concepts through the process of identifying, refining and screening opportunities, and should be well poised to take the next steps to designing and successfully launching a new product, service, or business.
Language: English
Approved Equivalent: MGMT 451
Course URL:


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