Course Details
Country:
Italy
Institution:
American University of Rome Summer School
Course Title:
Advertising and Marketing Communications
Course Number:
MKT 303
Course Description:
This course examines an array of organizational communication tools, including marketing communication, advertising, public relations, and managerial communication, as they are practiced in Italy and the United States. Students will explore these practices and examine how cultural differences affect marketing and organizational communication and will apply their increased understanding and honed skills to a final project designed for a “real-life” client. The course includes lectures, discussions, guest speakers, and field trips.
Language:
English
Approved Equivalent:
MKTG ----
Attachment Files:
MKT303_1.pdf
