Course Details
Country:
Korea, South
Institution:
Yonsei University
Course Title:
Marketing 2023
Course Number:
BIZ2120-2023
Course Description:
Description: Marketing activity is the core of an operating business and customers are the central focus of marketing. The course is designed to introduce students to the fundamental concepts of marketing and to provide them with tools and frameworks for (i) understanding customers, (ii) designing value for customers, and (iii) delivering value to customers. Products and services (Product) distributed through channels (Place) are the main vehicles to deliver value to customers. Pricing strategies (Price) and promotion and advertising (Promotion) help firms capture value. Therefore, we will cover the 4 P’s of marketing throughout the course, thus leading to an integrated marketing strategy.
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
syllabus_spring 2023_1.pdf
