Course Details
Country:
Netherlands
Institution:
Free University of Amsterdam Summer School
Course Title:
Creativity and Innovation
Course Number:
Course Description:
Innovation and creativity are the key drivers of success in many industries today. They fuel the uptake of new technologies, the development of products and services and the formulation of strategies to secure competitive advantage. Truly innovative ideas can create new markets and boost a firm’s value or even transform its entire business model. But how do you propagate a culture of innovation? How do you tell which creative ideas are right for an organization? And how do you manage them effectively?
By introducing new ways of perceiving, understanding and approaching these aspects of the business matrix, this course will show students how they can make a real difference to the organization, to the market and to the business’s bottom line.
Language:
English
Approved Equivalent:
PSYC 335
Attachment Files:
Creativity and Innovation - Vrije Universiteit Amsterdam.pdf
