Course Details
Country:
Thailand
Institution:
Mahidol University International College
Course Title:
Hotel Business Development and Management
Course Number:
ICTB 324
Course Description:
The hotel business development; location selection; legal and tax issues; the business project development plan; an overview of the front and back of the house operations management; expansion and managing multi-unit lodging property; risk and crisis management; understanding and managing the internal stakeholders (i.e. owners, managers, employees, management companies, franchisers); engagement of external stakeholders including customers, suppliers, competitors, local communities and intermediaries (i.e., distribution channels); proactive and reactive approaches responding to the changing factors of the macroenvironment (i.e., political, economic, socio-cultural, environmental, technological and legislative factors)
Language:
English
Approved Equivalent:
TOUR 480
Attachment Files:
TQF 3_ICTB 324 Hotel Business Development and Management.pdf
