Course Details
Country:
Thailand
Institution:
Mahidol University International College
Course Title:
Restaurant Marketing and Branding Strategies
Course Number:
ICTB 334
Course Description:
Describing the various forms of the restaurant business; discussing about advantages and disadvantages of each form of business; understanding the major elements of marketing and branding strategies; defining the concept of branding and its value in marketing and promotions; examining the relationship between the sales promotion and the marketing program; planning and implementing marketing and branding program for a specific restaurant operation.
Language:
English
Approved Equivalent:
TOUR 480
Attachment Files:
TQF 3_ICTB 334 Restaurant Marketing and Branding Strategies.pdf
