Course Details
Country:
France
Institution:
EM Strasbourg Business School
Course Title:
2024 Strategic Management in a Global business context
Course Number:
EM1F4M4EB1
Course Description:
1. Introducing strategy Foundations of corporate strategy External diagnosis - Analyzing the macro-environment External diagnosis - Analyzing the industry and sector Internal diagnosis – Resources and Competences Internal diagnosis – Corporate Culture 2. Strategic choices Business strategy and models Corporate strategy and diversification International strategy 3. Strategic Management of innovation Leveraging disruptive innovation Innovation and strategic change New rules of strategy: E-business, networks, environment, social 4. Strategy Implementation
Language:
English
Approved Equivalent:
MBUS 305
Course URL:
https://intranet.em-strasbourg.eu/views/voir_cours.php?cours=15457&dipl=487&anne=2022&action=plan
Attachment Files:
