Course Details
Country:
France
Institution:
EM Strasbourg Business School
Course Title:
INTERNATIONAL BUSINESS EXPERTISE
Course Number:
EM1F5M26A1
Course Description:
This course is designed to provide an advanced overview of managerial issues in an international context. The course is constituted of 5 modules: - Strategy and Organization in the International Firm - Global Market Opportunity Assessment - Globalization of Markets and the Internationalization of the Firm - Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business - FSAs and host country location factors (Verbeke, Ch 1: 13-34, 52-58) Students will learn major organisational structures and understand how to coordinate organisational and product-related decisions. Students will learn how to adapt the offer to different international market and how to reconcile all constraints in a sole product plan. In addition, the international product management course is designed to "open your eyes" to the implications of marketing decisions and to give students new angles to approach international markets management.
Language:
English
Approved Equivalent:
MBUS 305
Course URL:
https://intranet.em-strasbourg.eu/views/voir_cours.php?cours=15891&dipl=497&anne=2022&action=plan
Attachment Files:
