Course Details
Country:
Spain
Institution:
Universidad Carlos III de Madrid
Course Title:
marketing research
Course Number:
13185
Course Description:
Learning objectives: - To become skilled at basic concepts and methodologies needed to perform a marketing research study (problem proposition, sampling, collecting and analyzing data, reporting findings); - To comprehend firms' problems in order to design proper marketing research studies; - To apply marketing research processes to real market situations, which are relevant to the firm; - To analyze outcomes of marketing research studies in order to suggest the most appropriate strategic orientation and operational actions.
Language:
English
Approved Equivalent:
MKTG 351
Course URL:
https://aplicaciones.uc3m.es/cpa/cpa/generaFichaPDF?ano=2019&plan=395&asignatura=13185&idioma=2
Attachment Files:
