Course Details
Country:
Australia
Institution:
University of New South Wales
Course Title:
New Product and New Service Development
Course Number:
MARK3091
Course Description:
Developing and introducing new products and new services is an important business function for many organisations. The purpose of this course is to examine new product and new service development from a strategic marketing and strategic management perspective. The course covers the strategic basis for product development including sources and types of innovation, market entry timing, product market structure and competition, disruptive and entrepreneurial innovation, and the development of new services and service bundles. Class activities include critical review of conceptual and research literature, analysis of case studies and development of a formal strategic market analysis for a new product or new service.
Language:
English
Approved Equivalent:
OSCM 303
Attachment Files:
