Course Details
Country:
France
Institution:
KEDGE Business School - Marseille campus
Course Title:
Corporate Strategy
Course Number:
KBA-B2-STR-002-E-L-MRS
Course Description:
1. Understand what is strategy.
2. Analyze the industry structure and environmental trends with different strategic models and tools to assess the industry potential and attractiveness.
3. Assess the company’s organizational resources and competences required to build a
significant and sustainable competitive advantage.
4. Analyze and assess a company’s performance based on the industry structure, organizational resources, and anticipated strategic moves from direct competitors.
5. Analyze how companies can create economic and financial value based on growth strategies that span industry and geographic boundaries.
6. Understand how to think strategically in the digital age in order to create innovation and change
Language:
English
Approved Equivalent:
MGMT 441
Attachment Files:
Syllabus_V19-2_29970_13.pdf
