Course Details
Country:
Turkey
Institution:
Sabanci University
Course Title:
Marketing Analytics
Course Number:
414
Course Description:
Marketing analytics is a set of tools (conceptual models, statistical techniques, and optimization software) designed to translate data into actionable marketing strategies. This course prepares students to kick start their career in a marketing analytics position within a big or small corporation, a marketing research company, or a consulting firm. To do so, in this course, students get hands-on experience with real-world data and be equipped with marketing analytics tools ready for their current or future jobs.
Language:
English
Approved Equivalent:
MKTG 352
Attachment Files:
MKTG414-514_Spring2024.V1.pdf
