Course Details
Country:
France
Institution:
EM Strasbourg Business School
Course Title:
Business in Europe: Sustainable Marketing
Course Number:
EMG10M10
Course Description:
This course aims to familiarize students, who are future managers, engineers, and entrepreneurs, with the
significance of adopting a sustainable marketing approach in the 21st century. Drawing on global case studies
spanning Europe, North America, Africa, South America, the Middle East, and Asia, it demonstrates that
sustainable marketing is not merely a myth or an oxymoron. However, it acknowledges that there are numerous
areas for improvement for marketers. The course emphasizes the integration of sustainable development and
marketing, illustrating how sustainable marketing diverges from traditional marketing and offering guidance on
designing a fundamental sustainable marketing strategy in straightforward steps. Structured around the creation,
communication, and delivery of customer value, the course defines sustainable marketing as socially and
environmentally responsible actions that fulfill the current needs of consumers and businesses while safeguarding
or enhancing the ability of future generations to meet their own needs.
Language:
English
Approved Equivalent:
MKTG ---
Attachment Files:
EMG10M10 Business in Europe_Sustainable Marketing.pdf
