Course Details
Country:
Australia
Institution:
University of Technology Sydney
Course Title:
Marketing and Customer Value
Course Number:
24109
Course Description:
The course covers the basic principles of marketing and focuses on a customer-based perspective on it. It harmonizes the traditional product, price, place, and promotion perspective by focusing on contemporary customers’ perspectives. The course deals with several contents including the role of marketing in the organization and society, strategic marketing and planning, digital marketing and communication, marketing analytics, and so on.
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
