Course Details
Country:
Germany
Institution:
Goethe - University Frankfurt
Course Title:
Market Research
Course Number:
Course Description:
As an introductory course in marketing research, this course pursues the following learning objectives:
Students develop a basic understanding of research methodology and its implementation in marketing.
Students become familiar with the role of causal inference in market research.
Students become familiar with the analytical techniques employed by market researchers.
Students feel confident to evaluate and work with marketing research independently.
Language:
English
Approved Equivalent:
MKTG ---
Attachment Files:
