Course Details
Country:
Greece
Institution:
American College of Thessaloniki
Course Title:
Marketing 101: Introduction to Marketing
Course Number:
Course Description:
The course demonstrates the essence of marketing in a dynamic and fast changing marketplace. It covers basic marketing concepts and analyzes the environment within which a marketing manager must operate in order to develop effective marketing strategies. It is a foundation for upper-level marketing courses.
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
