Course Details
Country:
Korea, South
Institution:
External - Hanyang University
Course Title:
Marketing Management
Course Number:
BUS2003
Course Description:
This is a core-marketing course for the Undergraduate Business Program. This course also appeals to non-business-majors who are interested in marketing. The aim of the course is to provide a rigorous and comprehensive introduction to contemporary marketing practice. Students will learn how to analyze complex business situations, identify underlying problems and decide on courses of actions with the help of the modern marketing management techniques. They will also learn the concepts and terminology of modern marketing management through lectures, cases, and class discussions. Application of the marketing management concepts would be the focus of the term project. Through the course, students are expected to learn contemporary marketing concepts and principles including strategic marketing planning, consumer behavior, environmental analysis, segmentation, targeting, positioning, market assessment, and marketing mix.
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
Marketing intro.xls
