Course Details
Country:
Spain
Institution:
Mason-Led: Granada Semester Experience
Course Title:
Marketing Communication
Course Number:
Course Description:
The purpose of this course is to provide students with a complete and integrated view of the different forms of business communication that currently exist in order to highlight both the difficulties and complexities, as well as the richness and breadth of the communication possibilities that can be developed.
Goals:
-That the student understands the marketing communication process and is able to know the different communication tools available to companies, and their need to coordinate and integrate them appropriately to achieve synergistic benefits.
-That the student knows the logical and appropriate sequence of decisions in the company's communication planning process.
-That the student is able to carry out business communication planning in a specific market situation.
Language:
Spanish
Approved Equivalent:
SPAN 400
