Course Details
Country:
Spain
Institution:
Universidad Carlos III de Madrid
Course Title:
Marketing Communications and Social Media
Course Number:
17655
Course Description:
1. Introduction to marketing communication 2. Sensory marketing 3. Environment and Digital media 4. Marketing communication & Brand equity 5. Attitude change & Persuasion 6. Research methods in marketing communication 7. Targeting & Positioning 8. Creativity & Storytelling 9. PR & Corporate Social Responsibility 10. Media Planning & Evaluating 11. Marketing communication in global world
Language:
English
Approved Equivalent:
COMM 384
Course URL:
https://aplicaciones.uc3m.es/cpa/cpa/generaFichaPDF?ano=2024&plan=486&asignatura=17655&idioma=2
Attachment Files:
