Course Details
Country:
Turkey
Institution:
Sabanci University
Course Title:
Consumer Behavior
Course Number:
MKTG 402
Course Description:
This course examines the basic concepts (e.g. attitude, learning, motivation, etc.) explaining how and why consumers make purchasing decisions, and the differences in affective, cognitive, and behavioral characteristics of customers.
Language:
English
Approved Equivalent:
MKTG 312
Course URL:
https://www.sabanciuniv.edu/syllabus/courses.php?year=2024&term=01&subject=MKTG&code=402&lan=eng
Attachment Files:
MKTG402_Fall2024.pdf
