Course Details
Country:
France
Institution:
Université Paris I Dauphine
Course Title:
Performance Marketing: Unlocking growth with Social Media Advertising
Course Number:
0IBUSY29
Course Description:
The course provides a deep-dive into Social Media Advertising, with a strong focus on strategy. The goal is to enable the students to think full-funnel and develop a strong “toolbox” to elaborate a media plan on SMA, implement it and optimize it to achieve their business goals efficiently. The course will also seek to give students a comprehensive understanding of Social Media trends and how these impact current and future advertising tactics. What Social Media are relevant to advertise on today? How can a business craft a Social Media strategy that's highly performant while still contributing to building brand equity? Is TikTok living up to the hype as far as advertising performance is concerned? These are only some of the questions that this course will address. With a practice-based approach and learning from multiple examples from successful D2C and B2C companies, students will be able to fully capture the challenges
Language:
English
Approved Equivalent:
MKTG 316
Attachment Files:
