Course Details
Country:
France
Institution:
Université Paris I Dauphine
Course Title:
International Consumer Behaviour
Course Number:
0IBUSY10
Course Description:
Consumer behavior is a discipline that looks at why people buy the things they do. This marketing discipline applies knowledge from areas such as psychology, sociology, anthropology, and economics to describe and understand how consumers are likely to behave. Consumer behavior attempts to understand the consumption activities of individuals as opposed to markets. Knowledge of consumer behavior principles allows marketers and other managers to become more effective at making good decisions. They can better predict consumer actions, determine the needs of target markets, and understand how consumers perceive and understand marketing information. An understanding of consumer behavior may also assist individuals in understanding their own buying decisions. We attempt to understand: • The impact of purchase involvement on consumer decision making • The various of kinds of decision models used by consumers • How research and consumer behavior is used in market analysis • The influence of culture on consumer
Language:
English
Approved Equivalent:
MKTG 312
Attachment Files:
