Course Details
Country:
France
Institution:
Université Paris I Dauphine
Course Title:
Principles of Marketing -2024
Course Number:
3LMGOY65
Course Description:
The objectives of this course are to introduce undergraduate students to the concepts, analyzes and activities that comprise marketing management. By studying, assessing and answering real-life marketing problems, students will get a broad idea everyday marketing management challenges, including product and brand management, pricing, environment and competitive analysis, promotion… This course will also act as a foundation for advances electives in Marketing and/or in other business disciplines.
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
