Course Details
Country:
France
Institution:
Université Paris I Dauphine
Course Title:
Personal & Business Branding
Course Number:
0IBUSY20
Course Description:
In today’s digital transformation era, your online presence and reputation is your business card to the world. Many underestimates the importance of branding, and the power we gain by recognizing its existence and using it right. In this course, we explore what Branding is, from business branding to personal branding. Because if we exist online, whether we like it or not, we are a personal brand. We can either chose to ignore this, or use the right tools to build our online presence, reputation and potential. When companies are struggling to grow due to external factors, such as a sanitary war or an economical crisis, investing in Branding, no matter how important, can be seen as secondary. But if we think that investing in our brand is expensive, trust that the price of not doing so is much higher, and time consuming, as it can cost our reputation, even our
Language:
English
Approved Equivalent:
MKTG 335
Attachment Files:
