Course Details
Country:
Finland
Institution:
University of Helsinki
Course Title:
Consumer Behavior
Course Number:
SOSK-KY502
Course Description:
Learning outcomes
After the course the student has learned and has been able to apply various critical themes that are topical in contemporary society and consumer culture. The student has also learned how to construct an academic ‘learning diary’ with appropriate referencing and argumentation.
Content
Consumer behaviour offers a sweeping introduction to critical approaches to consumer culture. Drawing from diverse sources of consumer research and contemporary societal critique, the course will explore and problematise core concepts of consumer culture such as individuality, status, choice, authenticity and brand iconicity. The course does not conduct a typical business school approach to consumer behaviour. Instead, it offers a critical view of how we are all immersed in the consumption and production of cultural symbols that construct and perpetuate our entire life worlds.
Language:
English
Approved Equivalent:
ECON 3--
Attachment Files:
