Course Details
Country:
Ireland
Institution:
Dublin City University
Course Title:
The Changing Consumer
Course Number:
MAD1000
Course Description:
To emphasise the importance of understanding consumers in formulating
marketing strategy, a particular emphasis is placed on the understanding of
consumers in the development of an organisational market orientation and on
the use of consumer behaviour in the resolution of tactical and strategic
marketing problems.
Language:
English
Approved Equivalent:
MKTG 312, INTS 299
Course URL:
https://loop.dcu.ie/pluginfile.php/6023850/mod_resource/content/1/Syllabus%20MAD1000%20-%20Jan%20202425.pdf
Attachment Files:
Syllabus MAD1000 - Jan 202425.pdf
