Course Details
Country:
Korea, South
Institution:
Yonsei University International Summer School
Course Title:
K-WAVE IN INTERNATIONAL CONSUMER INSIGHT
Course Number:
IEE2094
Course Description:
This course is designed to explore the development and proliferation of the K-Wave and its impact on other cultures, countries, and businesses through the lens of international consumer insight. The K-Wave, also known as the Korean Wave or Hallyu, denotes the worldwide popularity of South Korean culture, encompassing music, dramas, movies, fashion, and beauty products. Over recent years, the K-Wave has rapidly spread globally, particularly in Asia and the United States. This course will delve into the phenomenon of the K-Wave and its influence on international consumer insight. Throughout the course, students will learn how the K-Wave originated, evolved, and expanded, gaining significant business and marketing influence in various industries, cultures, and countries. Students will study diverse cultural, psychological, and consumer behavioral theories and skill sets relevant to the K-Wave. They'll practice applying these theories and skills to analyze diverse K-Wave cases as social, cultural, and marketing phenomena.
Language:
English
Approved Equivalent:
KORE 320
