Course Details
Country:
Australia
Institution:
Griffith University - Gold Coast campus
Course Title:
Advertising and Integrated Marketing Communications
Course Number:
2029MKT
Course Description:
Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation's products and services.
Language:
English
Approved Equivalent:
MKTG 313
