Course Details
Country:
Australia
Institution:
Griffith University - Gold Coast campus
Course Title:
Personal Selling and Sales Management
Course Number:
2038MKT
Course Description:
This course will provide the knowledge necessary for students to understand the selling process and be able to apply key principles of successful sales management. It provides an introduction to personal selling as well as a detailed analysis of the selling process, environmental influences, estimating demand, account management and sales force man
Language:
English
Approved Equivalent:
MKTG 311
