Course Details
Country:
Netherlands
Institution:
Free University of Amsterdam
Course Title:
Nudge: Influencing Behavior
Course Number:
E_MFDM_NIB
Course Description:
Can eating avocado toast set you back financially? What is one question you can ask on a first date to figure out if they are the one for you? Could rain on Election Day change your vote? Can betting against yourself help you keep your resolutions? Can trusting your gut improve your health? If questions like these about human behavior keep you up at night or if you would like acquire a savvy about how asking such questions can help you develop and evaluate strategies that will benefit consumers and citizens alike and enrich the marketplace and the society, join me in Nudge: Influencing Behavior. Nudging is the art of subtly influencing people to change behaviors to serve societal and commercial goals such as reducing the number of phone calls to helpdesks, cutting down on energy use, reducing pollution, stimulating healthy behaviors and so on.
Language:
English
Approved Equivalent:
Pending For Approval
Attachment Files:
Studyguide (6)_10.pdf
