Course Details
Country:
Netherlands
Institution:
Free University of Amsterdam
Course Title:
Social Media Analytics
Course Number:
L_AABACIW307
Course Description:
Nowadays, data are available in large quantities, and this is particularly the case for social media data. People and organisations use a range of social media platforms to communicate about personal as well as professional topics. Much of this communication is publicly available, for instance on X, TikTok or Instagram, and as such provides a potentially rich source for for language and communication-related research. The challenge, however, is to know how to find, select and collect the data and make them suitable for analysis, how to analyze the data in a valid, reliable, and ethically responsible way, and how to interpret and report your findings. In this course, you will get acquainted with social media analytics. In close collaborating with a small team of students, you will design, conduct, and report a research project that investigates the impact of linguistics features on engagement metrics.
Language:
English
Approved Equivalent:
COMM 388
Attachment Files:
Studyguide (12)_14.pdf
