Course Details
Country:
Netherlands
Institution:
Free University of Amsterdam
Course Title:
Visual Rhetoric
Course Number:
L_NCBACIW311
Course Description:
Images are becoming more and more important in communication messages. Dependent on communicative goals, both the design and function of images in documents may differ. In three themes we will consider how images are processed differently by viewers due to other functions they serve. We will look at visual metaphors in advertising and their persuasive function. We will also study the how visual and verbal content comes together in learning contexts. In both cases, the interplay of images with text plays a pivotal role. Theories of information processing will be studied and applied to analyze the role of images in documents and the intended and unintended effects they may have on document users.
Language:
English
Approved Equivalent:
COMM 396
Attachment Files:
Studyguide (27).pdf
