Course Details
Country:
Netherlands
Institution:
Free University of Amsterdam
Course Title:
Media Use in Organizational Contexts
Course Number:
L_AABACIW113
Course Description:
In this course, you will reflect on organizations' uses of different (digital) communication modes to fulfill different tasks. Focusing predominantly on persuasive communication, you will study how organizations use different modes of communication to convince their target audiences to change opinions, attitudes, and behaviors. To this end, you will get insights into theories of digital communication, persuasion, and behavior change. In addition, you will familiarize yourself with qualitative/ethnographic research methods, such as (online) participant observation, in-depth interviews, and focus groups. In the last weeks of the course, you will learn about state-of-the-art research in the field of language and communication. You will apply your new found knowledge in a research project. You get acquainted with real-world communication problems and develop the skills to solve these problems through scientific research. You will deliver several assignments and present your research project in a creative and scientific way.
Language:
English
Approved Equivalent:
COMM L435
Attachment Files:
Studyguide (34)_1.pdf
