Course Details
Country:
United Kingdom
Institution:
University of Surrey
Course Title:
Marketing
Course Number:
MAN1147
Course Description:
This module examines the role of Marketing in organisations with an emphasis on the importance and development of marketing strategies. The core objective of many businesses is to attract and retain customers in a competitive environment, with the role of marketing focussing on customers. This module introduces students to the core principles of the discipline and provides and underpinning to later elective modules.
Language:
English
Approved Equivalent:
Pending For Approval
Attachment Files:
MARKETING - 2024_5 - University of Surrey.pdf
