Course Details
Country:
United Kingdom
Institution:
University of Surrey
Course Title:
International Business
Course Number:
MAN2096
Course Description:
This module focuses on key and latest topics in International Business in the context of the global economy. It first introduces students to the apparent globalization phenomenon and the 'hidden' role of international businesses. It then highlights the national differences across countries. It also looks at how these differences impact on industry and firm competitiveness in the international marketplace. The module also emphasizes the importance of firm internationalization in terms of three areas: Motivations, Decisions, and Processes, in light of the national and industry conditions. Finally, the module introduces students to the managerial strategies and organizational structures that international firms typically adopt to compete effectively in the global marketplace, as well as the future directions that these firms are likely to take. It is expected that students will bring the knowledge gained from this module with them to other subsequent modules whereby International Business plays an important and relevant part.
Language:
English
Approved Equivalent:
Pending For Approval
Attachment Files:
INTERNATIONAL BUSINESS - 2024_5 - University of Surrey.pdf
