Course Details
Country:
United Kingdom
Institution:
University of Surrey
Course Title:
Capturing Market Insights
Course Number:
MAN2197
Course Description:
This module aims to provide students with both theoretical and practical understanding of how marketing research is designed, conducted and evaluated. More specifically, this module gives students a deep understanding of various decisions involved in capturing market insights through the research process and their implications for business strategies and value delivery to different stakeholders.
Language:
English
Approved Equivalent:
Pending For Approval
Attachment Files:
CAPTURING MARKET INSIGHTS - 2024_5 - University of Surrey.pdf
