Course Details
Country:
United Kingdom
Institution:
University of Surrey
Course Title:
International Business Strategy (Accredited)
Course Number:
MAN3204
Course Description:
The module provides students with a theoretical and practical understanding of how business strategy can be formulated in the light of environmental and internal conditions with a particular emphasis on the international context of strategy making. The module equips students with a framework for understanding international business strategy as an interdisciplinary activity within the context of international and competitive markets, leading to corporate decision-making. The module is built on 3 key issues – who is strategy done for, how is strategy formulated and implemented, is strategy driven by organisations or environments.
Language:
English
Approved Equivalent:
Pending For Approval
