Course Details
Country:
United Kingdom
Institution:
University of Surrey
Course Title:
Global Business Contexts
Course Number:
MAN0004
Course Description:
Global Business Contexts is designed to empower students with the knowledge and skills necessary to excel in the global marketplace. The module places students at the centre of their learning, fostering an understanding of international business environments, strategies, and challenges. Students will explore the dynamics of international trade, cross-cultural communication, global market entry strategies, and the impact of globalisation and de-globalisation on businesses. By actively engaging with the material and applying it to real-world scenarios, students will be better prepared to navigate the complexities of international business. The characteristics of different economies will be explored and compared, along with the operations of multinational businesses. The strategic issues which face organisations in a global context will also be examined. The module will build awareness of political, cultural and socio-economic dynamics in and between market economies.
Language:
English
Approved Equivalent:
Pending For Approval
Attachment Files:
GLOBAL BUSINESS CONTEXTS - 2024_5 - University of Surrey.pdf
