Course Details
Country:
France
Institution:
Université Paris I Dauphine
Course Title:
Digital Marketing
Course Number:
0IBUSX14
Course Description:
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets. We will cover topics such as digital marketing strategy, search engine marketing, social media communication, content marketing.
Language:
English
Approved Equivalent:
MKTG 315
Attachment Files:
0IBUSX14_-_Digital_Marketing_2024-2025.pdf
