Course Details
Country:
France
Institution:
Université Paris I Dauphine
Course Title:
Marketing Culture
Course Number:
0IBUSX27
Course Description:
Better-performing companies have understood that all members of an organization must be marketing oriented. Marketing is not only a specialized function or discipline. It is also a culture, a "philosophy" that must be shared by the entire organization starting with the importance of customer centricity and value. Indeed, through a presentation of major concepts, frameworks and methods currently used in marketing, you will be able to appreciate the importance of becoming a customer-centric orientation and use the concept of value in a more effective way and recognize the presence of value gaps. Marketing is the set of activities that aim at creating value for a set of targeted customers, giving them access to this value, and capture value back to the company. This course is about enabling you to analyze a business situation from a marketing perspective, develop a marketing strategy with concrete tools.
Language:
English
Approved Equivalent:
INTS 299
Attachment Files:
