Course Details
Country:
Spain
Institution:
Universidad Carlos III de Madrid
Course Title:
Digital Marketing
Course Number:
17454
Course Description:
Introduction to digital marketing. Integrated strategic of offline and online strategies, and global operational planning.
Market research in online context, measurement, and analytics
Consumer behavior in online context
SEO (Search Engine Optimization).
Communication in social networks, Content Marketing
SEM (Search Engine Marketing)
Other techniques: Display advertising, affiliate marketing, email, remarketing.
E-commerce.
Marketing plan and the digital context.
Language:
English
Approved Equivalent:
MKTG 315
Attachment Files:
